Know Your Purpose

Your purpose boils down to your promise.

Great brands understand their purpose. Your purpose fundamentally boils down to your promise. What’s the thing unique to your organization or business that you are promising the world? If you can focus in that promise, focus in on that purpose — your reason for being, your why — then that gives you an opportunity to create a cycle of continuous improvement throughout your organization. You can look at customer service, marketing, sales, and product development all as a cycle of continuous improvement. Focus on improving and strengthening your brand promise — helping the people, both internally and externally, that work for your organization or who come to your organization looking for products and services to solve real problems in their life. Focus on your promise — focus on your purpose — and you have a real opportunity of continually getting better throughout your organization.